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Wonder Food Delivery & Takeout

As a big fan of Wonder and their design identity, I developed a self-initiated conceptual brand campaign exploring how art direction and storytelling could expand on their established brand. I built the creative narrative, crafted original taglines, designed visuals, and shaped the brand’s mood and experience across campaign materials. I incorporated their official tagline "Everything's on the menu. Except compromise." in one of the designs.

Wonder brings the variety of a global food hall to one place, with freshly prepared meals from a range of acclaimed restaurants available for dine-in, pickup, or delivery. The campaign shows how Wonder turns everyday dining into something memorable, using cinematic storytelling that highlights community, sharing, and discovery. Flavors from around the world converge in a single shared moment, transforming the ordinary into the extraordinary. Wonder celebrates food not just as nourishment but as an experience of connection, variety, and joy, worth sharing any time of day.

© 2025 by Ida Kulidzan

New York, NY

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