Unforgettables

Unforgettables transforms the way women carry life’s essentials, from medication and birth control to chapstick and earbuds, turning practicality into a fashion statement that feels stylish and purposeful. Made with soft vegan leather, playful abstract patterns, and luxe gold hardware, each pouch redefines utility as a collectible accessory. Captured in a modern editorial style, the campaign positions Unforgettables not as storage but as an extension of identity: chic, confident, and unforgettable.

I created the complete art direction and visual identity for Unforgettables, including concept development, design, typography, image creation/production, curation, and final execution.